ESPN To Launch 3D Network

ESPN is making a big bet on 3D. The sports programmer is planning to launch the industry's first 3D TV network, ESPN 3D, this summer.

The Walt Disney Co. unit said Tuesday that ESPN 3D will feature at least 85 live sporting events during its first year, beginning June 11 with the first 2010 FIFA World Cup match South Africa vs. Mexico.

Other 3D events will include up to 25 World Cup matches, the 2011 BCS National Championship Game, college basketball and football and the Summer X Games.

"ESPN's commitment to 3D is a win for fans and our business partners," said ESPN and ABC Sports president George Bodenheimer. "ESPN 3D marries great content with new technology to enhance the fan's viewing experience and puts ESPN at the forefront of the next big advance for TV viewing."

ESPN has been testing ESPN 3D for more than two years. For example, it showed a USC-Ohio State college football game in select theaters and on USC's campus.

SOURCE: The Hollywood Reporter

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